This Privacy Policy explains how Alpha Marketing Group collects, uses, and protects personal information across our website, communications, and professional services.
01
Overview
Alpha Marketing Group Company Limited ("Alpha Marketing Group", "we", "us", or "our") respects the privacy, confidentiality, and security of personal data collected from clients, prospective clients, website visitors, suppliers, partners, and other business contacts worldwide.
This Privacy Policy explains how we collect, use, store, protect, disclose, and manage personal information in connection with our website, online forms, client communications, marketing activities, digital platforms, analytics tools, and professional services. It is designed to reflect the requirements of the Personal Data (Privacy) Ordinance of Hong Kong, together with internationally recognized privacy principles where relevant to our global client base.
By using our website, contacting us, submitting information, or engaging with our services, you acknowledge that your personal data may be handled in accordance with this Privacy Policy.
02
Scope
This Privacy Policy applies to personal data collected through the Alpha Marketing Group website, online contact forms, consultation requests, email communications, project discussions, client onboarding, digital marketing campaigns, analytics tools, CRM systems, service delivery workflows, and related business operations.
It does not apply to third-party websites, platforms, or services that may be linked from our Site or integrated into our workflows. Those third parties operate under their own privacy policies and terms.
03
Information We Collect
We may collect personal information that you provide directly to us, such as your full name, email address, phone number, company name, job title, professional details, billing information, project briefs, marketing objectives, communication history, and any content or files you choose to submit through forms, email, messaging tools, or client channels.
We may also collect technical and usage information automatically when you interact with our Site. This may include your IP address, approximate location, device type, browser type, operating system, referral source, pages viewed, time spent on pages, click behavior, form interactions, and other analytics information that helps us understand how visitors use our Site and how our digital channels perform.
In some cases, we may receive information from third-party sources such as digital advertising networks, social media platforms, CRM tools, analytics providers, referral partners, or business partners. This information may help us evaluate campaign performance, respond to inquiries, personalize communications, improve services, or manage client relationships.
04
How We Use Information
We use personal data for legitimate business purposes connected with operating our company, providing our services, communicating with clients and prospects, and improving our digital platforms. This includes responding to inquiries, preparing proposals and quotes, managing client relationships, delivering marketing, branding, web, SEO, lead generation, consultancy, and related services, and producing project documentation or analyses.
We may also use information to personalize communications, improve user experience, measure website performance, analyze campaign activity, manage invoicing and payments, maintain internal records, protect the security of our systems, comply with legal and regulatory obligations, and support the development of our services and business operations.
We do not use personal information for purposes unrelated to our business without a lawful basis or appropriate consent where required, and we do not sell personal information.
05
Legal Basis for Processing
Where applicable, we process personal data on the basis of consent, performance of a contract or pre-contractual steps, compliance with legal obligations, and legitimate business interests. Legitimate interests may include responding to business inquiries, operating and improving our Site, protecting systems from misuse, managing client relationships, conducting analytics, developing services, and communicating with relevant business contacts.
Where consent is required for a specific activity, such as certain marketing communications or optional cookies, you may withdraw consent where permitted by law. Withdrawal of consent will not affect processing that occurred before the withdrawal.
07
International Transfers
Because Alpha Marketing Group works with clients, platforms, suppliers, and service providers in multiple jurisdictions, personal data may be processed or stored outside Hong Kong. These locations may have data protection laws that differ from those in your jurisdiction.
Where personal data is transferred internationally, we take reasonable steps to protect it through appropriate contractual, technical, and organizational measures. These may include secure transfer protocols, access controls, confidentiality obligations, and contractual protections with relevant service providers.
08
Data Retention
We retain personal data only for as long as reasonably necessary to fulfill the purposes for which it was collected, including service delivery, project management, client relationship management, legal compliance, financial record keeping, dispute resolution, enforcement of agreements, security monitoring, and business administration.
Retention periods may vary depending on the type of information, the nature of our relationship with you, legal requirements, and operational needs. When information is no longer required, we will delete, anonymize, or securely archive it in accordance with our internal practices and applicable law.
10
Your Rights
Subject to applicable law, you may have the right to:
- Request access to the personal data we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Withdraw consent where processing is based on consent.
- Opt out of certain marketing communications.
- Request deletion of personal data where deletion is legally and operationally permissible.
To protect privacy and security, we may need to verify your identity before responding to a request. Some requests may be limited by legal obligations, contractual requirements, accounting obligations, dispute-related retention needs, security requirements, or other lawful grounds for retaining information.
11
Data Security
We implement reasonable technical, organizational, and administrative measures designed to protect personal data from unauthorized access, misuse, loss, alteration, disclosure, or destruction. These measures may include access controls, encrypted storage or transmission where appropriate, internal confidentiality obligations, secure systems, monitoring, and vendor management practices.
Although we take data security seriously, no website, server, communication system, or digital platform can be guaranteed to be completely secure. You acknowledge that transmission of information online carries inherent risk, and you should take appropriate steps to protect your own devices, accounts, passwords, and communications.
12
Minors
Our Site and services are intended for business users and are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected personal data from a minor without appropriate consent, we will take reasonable steps to delete it.
13
External Links
The Site may contain links to third-party websites, tools, platforms, or resources. We are not responsible for the privacy practices, security standards, content, or policies of third-party services. You should review the relevant privacy policy and terms before submitting personal information to any third-party platform.
14
Updates
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations, privacy practices, or business operations. The updated version will be posted on the Site with a revised "Last Updated" date. Continued use of the Site after an updated Privacy Policy is posted indicates acknowledgement of the revised Policy.
15
Contact
For privacy-related inquiries, data requests, or questions about this Privacy Policy, please contact Alpha Marketing Group Company Limited using the details below.
Alpha Marketing Group Company Limited
5/F, Yat Chau Building, 262 Des Voeux Road Central, Sheung Wan, Hong Kong
Email: [email protected]